


Hot off the press! Here’s another addition to that event invitation series last posted about. Continuing along the concept of degrees and connections—this one further alludes to the coming transition within the organization.



Hot off the press! Here’s another addition to that event invitation series last posted about. Continuing along the concept of degrees and connections—this one further alludes to the coming transition within the organization.
These save-the-dates are the first piece of an event campaign for an annual fundraiser. The concept plays with connection and degrees, alluding to an upcoming transition within the organization. The teased announcement will be made at the event.
Stay tuned for the next piece in this series!
A little update on Knowtify and where we’re headed. Written by the fabulous Dean of Firebelly U, Deborah Alden. Thanks for the kind words and support!
KNOWTIFY: Making the Complex Clear
Helmed by Amy Guterman, Knowtify is a communication consultancy using research and design to make complex social issues clear and relevant. Knowtify’s primary focus areas are those that affect our daily lives: education, politics, financial services, cultural awareness and healthcare. Previously the lead designer for a financial services company, Amy’s love of interpreting data and transforming cumbersome information into meaningful stories comes naturally. With Knowtify, she’s spreading the wings of her superpower for the public good.
Jumping out of the gates, Knowtify is already rolling with its first initiative as an embedded member of the team launching Politify, an online tool that forecasts the financial impacts of political candidates and scenarios. Recent buzz on this start-up.
Knowtify is also working with Chicago Public Schools Health and Wellness Promotion to help them craft their story to better reach key partners internally and externally.
Keep an eye on Knowtify.
We at Tilt Shift are proud to have launched a new site for Hoenig Actors Fund! We worked with the organization to craft a more direct and fun-loving way of reaching its theatrical audience on the web. From language to illustration, we created a compelling story that excites college applicants about the fund.
If you have a minute, check out this wonderful organization!
(Source: firebellyu)

I’d like to announce the launch of politify.us—an all-around awesome start up and my first official collaboration under Knowtify. Politify is a group of entrepreneurs out of Berkeley, California who are decoding American politics. They want to provide an unbiased, nonpartisan way to show how political issues impact our own lives and empower the American voter.
It was by happy chance that I met these guys and started working with them on redesigning their user interface. Making technical economic and political information understandable by the greater public is quite an undertaking. So, after rehashing some of the user pain points with Politify and others, I started to break down the language and visualizations to see how simple we could go before losing content and context. In the end, we accomplished clarity by using elements of storytelling, reducing jargon, and creating a more cohesive user experience.
Without further adieu, try the Politify Primaries at http://politify.us/primaries.

What a fun time I had working on this data viz project with Matthew Manos from a verynice design studo. (If you haven’t heard of verynice and are hankering for a do-gooder break from your everyday work, check them out.) The client wanted to show the impact of their probono business development and entrepreneurial education services on small businesses. Matt, knowing my love for weeding through excel sheets and numbers, approached me to take on the project.

(Republished from the FirebellyU blog)
Rick Valicenti is known around FirebellyU as the “Design Buddha.” Not only is he the founder and design director of the successful communications firm Thirst, but has also been recognized with the 2011 National Design Award: Communication Design by The Cooper-Hewitt, National Design Museum and several other accolades over the years. He’s a brilliant design director with loads of passion for his work and also happens to be incredibly warm and genuine. We at FirebellyU were fortunate enough to spend a few hours with him and pick his brain for what we can only call “Rickisms.” That’s what I want to share with you, a few of these simple yet incredibly profound “Rickisms.”
#1
Be the best part of some body’s day.
#2
You want to be the preferred consultant. The one they can’t live without.

#3
We each bring individual sensibilities to our work. Don’t be afraid of sharing these.
#4
Draw all the time.
#5
When trying to push your client to imagine new possibilities, try the “golly gee” statement. For example if you’re working on a lackluster signage project and want to push it further, with an inquisitive and lighthearted tone, try, “Golly gee, what if we tried a digital installation with touch screens and surround sound?”
#6
Earn permission to go to the next level. How? Try the “aircomp.” Verbally illustrate how a design might look and see if they bite. Guess what, it’s a low budget way to comp ideas.
#7
People support what they help create.
#8
One person can’t do it all.
#9
Discover your antidote to fear.
And lastly, my personal favorite.
#10
Fear is paralysis for a designer and smells like desperation for a client.

(Republished from the FirebellyU blog, intro written by Jince Kuruvilla, and full story available at Firebellyu.com)
So, you’ve heard of American Idol, right? Don’t lie…I know you’ve seen it. Well, that whole perform-a-talent-to-a-set-of-judges routine was adopted by Firebelly U for a recent showdown of epic proportions; the FU Shark Tank..dum dum DUMMMMM. Yes, ladies and gentlemen, we had all four of us Firebelly U fellows bring our heart and soul (and financial projections) to the Shark Tank and present our business plans to a trio of judges.
The judges were Michelle Fire (Big Chicks), Joseph Michael Essex (SX2), and Shannon Downey (Pivotal Production Chicago). As a whole, these judges are all professional entrepreneurs in their own right and have years of experience hustling in Chicago. They were a powerhouse team and provided clear and insightful feedback that helped us see our plans from an outsider’s perspective.
The schedule was set up for 10 minute presentations from all four fellows with another 10 minutes for the judge’s feedback. We presented the who, what, where and why of our business plan along with our financial and action plans plotting out how we were going to make this business of ours real.
We were petrified.
In any case, we spent WEEKS fleshing out our business ideas; defining our services, our products, customer segments, key players and such. However, now it was time to pitch to professional entrepreneurs our plan to take our ideas from paper to real life.
Amy’s Story:
After pulling several late nights with little sleep, it was time to make my business presentation for the Shark Tank on Knowtify—my new venture focused on using research and design to help people better understand complex everyday issues and empower them to make more informed decisions. The Shark Tank panel of business owners and entrepreneurs provided valuable insights for me on presentation technique, clarity of content and business viability. Two of other big lessons learned for me on this presentation was “practice, practice, practice” and “speak with confidence.” (Even if you have no idea what you’re saying, say it confidently.)
One thing I struggled with when preparing for the Shark Tank was how to clearly communicate design concepts to non-designers. For example, Knowtify doesn’t set out to offer a set of traditional services such as websites or logos, rather it sets out to provide a platform for research and discovery which may then result in a website, logo or something else entirely (kind of like a business consultancy). However, I am finding that the difference between the two is hard for me to decipher verbally for those less familiar with innovation design or the design process. Until I figure out how to remove industry jargon from my vocabulary, I am certainly going to rest more on my visual skills to tell the Knowtify story.

Republished from the Firebelly U Blog (firebellyu.com)
When I applied for Firebelly U, I knew that it would be challenging, invigorating, and exciting. What I didn’t know, is the extent to which that would be true. For me, these nine months meant a time to challenge myself and explore new possibilities, which I am happy to report is certainly the case. However, in order to talk about the future, I want to share my perspective on the past several weeks.
Let’s start with Day 1. Fresh, shining faces ready and raring to go, cameras already rolling (literally). We didn’t know each other, in fact, we had only met virtually via Facebook a few weeks earlier. I had just left my previous position three days prior to showing up at Firebelly U—talk about a drastic and immediate change in pace. Simultaneously, through all these new experiences and personalities we’re running a collaborative design studio, each with equal stake in all decision-making. We’re answering questions that are as seemingly simple as buying coffee for the studio to more complex scenarios on payment and budgeting structure. Questions such as who interfaces with clients, who does what on each project, and so on and so forth. While I’ve played my share of team sports, participated in departmental teams, and volunteer groups, I’ve generally had an idea of my role in the team prior to coming on board. And while, yes, I knew I would design at Firebelly U, I never would have imagined the hurdles we would encounter would be based on the miscommunication that comes with not having a defined structure, culture, and relationship. It’s been tough adjusting to the new work environment and understanding when to consult the team and when to make an independent decision.
Fast-forward a couple weeks and we’re in the thick of running our studio—meeting with clients, discussing budgets, and writing proposals. We’ve started to bond over meetings in the sunshine and playing Apples to Apples. However, we’re still faced with some tricky decisions that have no right answer and a lot of opinions on the best course of action. (I guess that’s what happens when a group of entrepreneurial, somewhat hard-headed, and over-achieving designers come together.) This certainly put the value of being an active listener and forming strong work relationships into perspective for me. You need to understand your peers so that you can be more effective and sympathetic in your communication, criticisms, and opinions from the get go.
We’re now about six weeks in to the program, and as the client work has started to pick up, I feel like we’re starting to hit our stride. While this past month has been chockful of life experiences from managing our money to client relationships and forming friendships to learning to give effective feedback, we’re starting to figure each other out. I’m looking forward to the next 8 months—the opportunity to get to know these other fabulous creatives better and the ability to say that, while at one time we were complete strangers, we were able to overcome our timidness and personality quirks to run a successful design firm.

At Firebelly U, we were given a run down on how to write a business plan from the smart and business savvy Jessica Alfaro, associate director of IL SBDC at UIC. Jessica works with local entrepreneurs on launching their own small businesses. We were very lucky to have her share her expertise with us. In turn, I want to share some of her insights with you.
Jessica went over each section of the business plan—from the marketing plan to the management plan and the executive summary to the financial analysis. While each section of your business plan is very important when contacting potential investors and partners, she suggested taking these smaller steps to approach this seemingly daunting task:
Step 1: Outline your plan
Step 2: Review your outline
Step 3: Research
Step 4: Write your plan
Step 5: Get outside critique
Step 6: Revise plan and be flexible
What’s awesome is that there are also a ton of resources out there to help you write and research your business plan (so you’re not alone!). Chicago Public Library allows you to view and download plans online. CPL also has a special business section at the Harold Washington Library Center downtown where you can research everything from business planning to managing. Score.org and Bplans.com provide free templates and tools for promoting your new business, while at ReferenceUSA.com you can look up the market data for other similar companies in your city. Lastly, let’s not forget sba.gov where you can find even more resources for all your small business needs.
Coming away from our lesson with Jessica, I would say business plan writing seems rather daunting but very necessary. I’m fairly confident that putting my plan in writing will help me think more critically about each piece of my business-to-be.

We’re proud to have launched a new site for Hoenig Actors Fund! We worked with the organization to...